BSc Marketing

What to sell, at what price, where to sell, and to whom should companies target their advertising and sales efforts at are some of the questions marketing professionals answer.

To be a competent marketing professional, you will need a good foundation in all aspects of business, as well as an in-depth understanding of the marketing domain.

In today’s business environment, in addition to understanding how to apply core marketing concepts, theories, and frameworks, successful marketing professionals will also need to be data smart, i.e., to understand how to work effectively in an increasingly digital business and social world that sees every organisation generating tremendous amounts of data as a side effect of their daily operations. As such, digital marketing and marketing analytics have become important elements of a marketing professional’s toolkit.

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