Media Communication in a Changing World
Training Provider: Singapore University of Social Sciences
Course Reference: TGS-2018509173
S$1,461
About This Course
Explain the changing operations of traditional mass media and new media.
Discuss media’s impact on communication and its effects on the audiences.
Identify key controversial issues caused by media practices in today’s society.
Illustrate the changing characteristics of the various media platforms and their convergences.
Evaluate traditional media and new media technologies (e.g. social media) in their application to media practices.
Analyse and make sound judgment in approaching media issues and challenges (e.g. media speed versus credibility, internet freedom versus social responsibility).
What You'll Learn
COM105 explores basic media communication foundational concepts and theories with an emphasis on the expanding role of new media technologies in contemporary society. The survey of mass communication media in this course includes components of print, broadcast, digital, advertising, public relations, social media platforms and the mobile communication environment in both global and local contexts. Throughout the course, students will acquire an appreciation of how our experiences of the world are increasingly mass mediated and the impact of technology and economics of the different types of media on communication. They will identify the convergences between traditional and digital media technologies and examine critical issues and controversies facing the media industry and their effects on the society for both communities and individuals.
Course Details
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