Writing for Strategic Communication
Training Provider: Singapore University of Social Sciences
Course Reference: TGS-2018509176
S$1,461
About This Course
Describe the writing process
Discuss traits of effective writing across an organisation’s strategic communication functions
Apply effective writing techniques across an organisation’s strategic communication functions
Write effective public speeches
Develop key public relations documents including news releases, fact sheets, executive biographies and craft copy for an organisation’s social media
Formulate writing strategies to embark on key types of organisational communication including letters, memos, and e-mails
What You'll Learn
The ability to effectively and compellingly convey an organization’s key messages to its target audiences is a strategic communications function in today’s media- saturated world. COM223e Writing for Strategic Communication approaches writing as a strategic communications function and equips students with the vital writing skills needed to support an organization’s strategic communications objectives. These include speech writing, public relations writing (including writing for social media) and organizational writing. The course adopts an applied orientation designed to develop a student’s writing abilities as a current or aspiring communications professional. Self-directed online learning is complemented by face-to-face seminars where real-world examples and case studies provide the context for interactive discussion.
Course Details
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