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Public Relations

Name: Public Relations
Price: 1461.00 SGD

Training Provider: Singapore University of Social Sciences

Course Reference: TGS-2018509179

S$1,461

About This Course

Analyse the various public relations concepts and its key dimensions
Examine the variety of roles public relations plays to establish and promote effective relationships with its various publics
Apply various public relations theories
Discuss various public relations principles
Prepare for effective communication plans for implementation as a public relations practitioner
Solve public relations problems and issues
Recommend effective public relations messages for actual cases

What You'll Learn

COM301 Public Relations aims to equip students with the necessary conceptual knowledge and skills as well as the technical know-how in recommending, implementing and evaluating effective public relations strategies in a dynamic world. As such, students will be familiarised with the various components and elements of public relations, including planning and research, communication and measurement, managing competition and influencing public opinion. The course acknowledges the changing business environment in the age of global marketing. As such, the course arms students with the different toolboxes available to a public relations practitioner in reaching both local and global audiences, including the use of social media and the internet. Throughout the course, students are provided with real-life examples of the practice of public relations. Moreover, they are expected to apply what they learn to critique case studies as well as provide feasible solutions to public relations challenges in various contexts. Finally, students learn the foundational importance of ethics underpinning the public relations industry.