Media Management
Training Provider: Singapore University of Social Sciences
Course Reference: TGS-2018509181
S$1,461
About This Course
Examine the tools of strategic media management
Analyse the concepts of strategic media management
Indicate the strategic challenges facing different sectors of the media industry
Apply the tools and concepts of strategic management to solve challenges facing the media management
Recommend the tools of strategic management to media organisations
Critique the concepts of strategic management on media organisations
Discuss media management issues and case studies
What You'll Learn
COM303e Media Management refers to the strategic and operational disciplines as well as the conceptual tools required by executives working with modern media organisations. The aim of this module is to orientate the student, introduce key tools and concepts, and to highlight some of the key themes and challenges facing media and content organisations.
Course Details
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