Retail Management
Training Provider: Singapore University of Social Sciences
Course Reference: TGS-2018509427
S$1,461
About This Course
Develop an understanding of the 7C framework of digital retailing
Appraise the various multi-channel and omni-channel retail strategies
Plan and define retail strategy
Evaluate the buying decision process for retail patronage
Demonstrate essential proficiency in written and verbal communication skills
Apply the retail management knowledge and information to recommend retail strategies in particular scenarios
What You'll Learn
MKT353 Retail Management aims to enhance the understanding of principles of traditional and contemporary retail strategies. In this course, students will learn fundamentals of retail theories as well as contemporary marketing practices. The course discusses the importance of technology and digital retailing, multi-channel and omni-channel strategy. It also examines retail market strategies, consumer behavior in retail, merchandising, retail pricing and communication strategies.
Course Details
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