Pricing
Training Provider: Singapore University of Social Sciences
Course Reference: TGS-2018509431
S$1,461
About This Course
Develop a deep understanding of conceptual frameworks and techniques of making strategic pricing decisions
Differentiate how various pricing practices are used in different markets, products and services
Discuss how pricing decisions are enabled by data-driven pricing analytics
Recommend appropriate pricing strategies based on market segments, customer sensitivity, competition environment, ethical and legal constraints
Employ the process of making pricing decisions and apply innovative analytics approach for setting prices
Assess pricing strategies
What You'll Learn
MKT362 Pricing explains how to make strategic pricing decisions to drive more sustainable growth. Students will learn proven concepts, techniques and frameworks to proactively manage customers’ value perception, influence customers’ willingness-to-pay and motivate purchase decisions. It also introduces students to emerging analytics to model consumer segmentation, measure price sensitivity and optimise revenue and profit. This will prepare students with the ability to assess and formulate pricing strategies.
Course Details
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