Marketing Research
Training Provider: Singapore University of Social Sciences
Course Reference: TGS-2018509433
S$1,461
About This Course
Appraise the various stages of the marketing research process.
Compare the various primary data collection techniques.
Evaluate various exploratory research designs in gathering primary data.
Assess various descriptive research designs in gathering primary data.
Examine key sampling concepts and the various sampling techniques available.
Analyse the importance of secondary data in the research process.
What You'll Learn
Marketing research is considered one of the key functions in marketing. The topics covered in this course include: the role and value of marketing research information, technology in the research process, designing the research project, sampling and its issues, scale measurements, and questionnaire design issues.
Course Details
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