Social Media Marketing Tools and Techniques (Bundled) (SF) (Synchronous and Asynchronous E-Learning)

About This Course

This module imparts conceptual knowledge and skills related to social media marketing. It covers activities such as lead generation, lead nurturing, sales conversion, social listening, tapping influencers, community management & engagement and creation, implementation and monitoring of effective ad campaigns on Facebook, Instagram, Twitter and LinkedIn
Learners can perform industry-relevant assignments along with their peers with structured guidance of learning facilitator and mentors. They implement a final project encapsulating all the learnings with the help of a mentor.
At the end of this course, the learners will understand processes for enterprises to position their brands or business in social media and manage their brand’s via online communities and social media properties. They will be able to create and execute a social media plan to generate, nurture and convert leads through content and ad campaigns as well as to identify influencers to promote their brands.