Product Marketing and Sales (SF) (Synchronous and Asynchronous E-Learning)

About This Course

At the end of this module, the learner is able to gain the following:
-KNOWLEDGE-
 Understand what Customer Personas are
 Understand different marketing channels
 Understand how to improve sales performance using the Sales Canvas
 Understand how to create Unique Value Proposition for product/services positioning
 Understand Customer Buying journey and anticipate objections
 Understand how to prepare sales scripts for different phases of selling
 Understand the consumer trends and demand forecasting techniques
-SKILLS-
 Gather data on customer preferences, consumer trends and competitors
 Define specific Customer Personas
 Create a comprehensive 1-page summary of sales strategy using Sales Canvas
 Craft an effective Sales Presentation
 Create sales scripts for different phases of selling
 Craft a customized sales kit for your organization