Search Engine Optimisation and Marketing (SF) (Synchronous and Asynchronous E-Learning)

About This Course

By the end of this module, the learner is able to gain the following:
-KNOWLEDGE-
 On-page and off-page optimization for websites
 Role of content marketing in SEO
 Google Ads advanced features
 Create innovative search strategies
 Display, mobile and Video Ads campaigns
 Remarketing campaigns
 Campaign analysis
-SKILLS-
 Implement on page and off page optimisation
 Use various SEO tools to conduct competitive SEO analysis
 Execute, monitor and optimise paid search, display, video and mobile campaigns
 Include extensions in your ads
 Create remarketing lists
 Analyse Google Ads campaign effectiveness with Google Analytics