Social Media Marketing (SF) (Synchronous and Asynchronous E-Learning)

About This Course

By the end of this module, the learner is able to gain the following:
-KNOWLEDGE-
 Processes to establish a sustainable presence on Facebook and Instagram
 Social media strategy and planning
 Social media content creation for your brand
 Effective social media practices on various networks
 Influencer Marketing
 Overview of Social media marketing tools for social listening and social media management
-SKILLS-
 Create content for customer acquisition, nurturing, conversion and engagement
 Create, execute and monitor ad campaigns on Facebook, Instagram and other social media channels
 Create retargeting campaigns
 Automate social media campaigns using campaign automation tools
 Use social listening tools
 Use social media analytics tools for analysing visitor behavior & conversions and to optimise campaign performance