Product Advisory Skills for the Beauty Care Industry
About This Course
•To have a better knowledge and understanding of beauty care products and their uses.
•To improve quality & standard of product advisory to customers when selling beauty care products.
•To understand customer needs and provide appropriate advisory.
•To present, demonstrate products and their use in professional manner.
•To close sales effectively to contribute to increased sales.
•To improve overall company branding as product consultants and representatives
What You'll Learn
2.Categories of products
3.Types of products
4.Different brands of products offered by the store
5.Country of origins of products
6.Information on competitors’ products
7.Types of customers
8.Types of customer requirements
9.Ways to establish customers’ requirements on products
10.Establish customers' requirements using questioning techniques and listening skills
11.Recommend products and/or services based on customers' requirements
12.Present, demonstrate, encourage and/or assist customer to try or test products and/or services
13.Advise customers on maintenance and care of products
14.Recommend complementary and peripheral products and/or services
15.Close sale in accordance to customers' satisfaction
16.Address customers' enquiries on products
17.Organisational procedures in relation to providing advice on products to customers
18.Organisation’s promotional activities
19.Organisation’s price lists of products
Entry Requirements
• Aged 21 years and above.
• Minimum 1 year of work experience in retail or personal care industry.
• Possess some knowledge about beauty and personal care products such as cosmetics, skin care and beauty and personal treatments.
• Education level of at least Workplace Literacy and Numeracy (WPLN) Level 3 or its equivalent.
• SOQ shall counsel and advise applicants without meeting the education, literacy and numeracy requirement that they may not be able to comprehend the content, keep up pace of training and/or cope with assessment conducted. Where necessary, unsuitable applicants will be discouraged from enrolling in the programme.