Analytics for Management Decisions

Training Provider: SINGAPORE MANAGEMENT UNIVERSITY
Course Reference: TGS-2020001663
S$720
Original: S$2,400
Save S$1,680

About This Course

At the end of the 3-day module, participants will have the ability to:
- leverage on analytics to grow customer equity through customer acquisition, retention and growth.
- better manage talent and optimise human capital through the use of analytics.

What You'll Learn

Analytics is one of the new hot buzzwords in business. It is touted to improve companies’ efficiency, service levels, and profits and help achieve organisational goals. Can Analytics really do all these? This 2-day module aims to demystify what Analytics is, what it is good for (and not good for), and what are the business issues it can help address. The module also seeks to clarify the difference between analytics and benchmarking of best practices/metrics and profiling, as well as emphasise the importance of linking business initiatives – be it customer or human capital related – to the desired business outcomes.

Entry Requirements

There are no formal prerequisites for enrolment in this programme. As this programme is conducted in English, participants should be proficient in reading, writing, and communicating in English.

Course Details

Duration 17 hours
Language English
Training Commitment Part Time
Total Enrolled 232 students
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