Innovating Through Design Thinking: The Fundamentals (Synchronous e-learning)
Training Provider: SINGAPORE MANAGEMENT UNIVERSITY
Course Reference: TGS-2020501658
S$720
Original: S$2,400
Save S$1,680
About This Course
• Understand how HCD can provide a foundation for innovation
• Acquire user-centric mindset and fundamental creative skills to put uncover innovation opportunities
• Practice HCD methods such as consumer research, prototyping, journey mapping and co-creation
• Develop managerial action plans in embedding HCD in the organisation
• Gain confidence in dealing with uncertainty and developing innovation capabilities in the organisation
What You'll Learn
Working with experienced practitioners in the field, SMU Academy has developed a unique programme to help executives, managers and business leaders integrate Human Centered Design (HCD) with their business thinking for successful innovating.
Content includes:
Introduction – what does creativity and innovation mean for your business today
Human Centered Design (HCD)
Your business problem
Jobs-to-be-done
Empathy and reframing
Consumer insights
Meeting consumers
Journey map
Prototyping and co-creation
Value of good design
Design principles
Your HCD action plan
Content includes:
Introduction – what does creativity and innovation mean for your business today
Human Centered Design (HCD)
Your business problem
Jobs-to-be-done
Empathy and reframing
Consumer insights
Meeting consumers
Journey map
Prototyping and co-creation
Value of good design
Design principles
Your HCD action plan
Course Details
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Note: To apply for this course, visit or contact the training provider directly.
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