Introduction to Data Analytics (using R programming) (Synchronous e-learning)

The data deluge is transforming business environments. Careers in management increasingly involve opportunities to collect, analyze, and communicate with data so as to make effective managerial decisions and obtain optimal results. Traditional methods of collecting data (e.g., marketing surveys and focus groups) for the purpose of gaining managerial insights have required a significant amount of time and resources, but technological advancements have reduced these entry costs. This course introduces students to emerging, efficient methods of data collection: namely, text mining techniques using R programming. Students will learn how to: (a) manage and manipulate data with the R programming language; (b) collect data from social media (i.e. Twitter) and a web-search volume indicator (i.e. Google Trends), and; (c) conduct sentiment analysis in order to gain insights, to aid managerial decisions in a competitive environment.

Add to Comparison Back to All Courses