Social Media - Monitoring, Metrics and Analytics (Classroom and Synchronous E-Learning)
About This Course
This course will delve into harvesting important data from social media platforms, strategies and campaigns. Conducting research on social media and ensuring that the data is accurate and bias-free. The power of social media platform lies in its ability to provide information that brings accuracy in targeting the audiences and customers. The course will equip participants with a pragmatic approach to define performance measurement and management strategies for a digital media product. Besides tracking, analysis and measurement techniques, the course also teaches participants the techniques in listening to online conversations; obtaining and understanding of brand sentiment while boosting visibility and accessibility to the correct set of audiences and customers.
What You'll Learn
- Introduction to social media research; Qualitative approaches to research; Quantitative methods to research; Common errors and biases associated to research
- Monitoring, analytics and metrics on owned and third party websites
- Monitoring VS Social Listening
- The performance measurement and analytics framework
- Defining data strategies that are aligned to the strategic needs of the business
- Web metrics and search engine optimisation
Entry Requirements
- Minimum Age: 18
- Academic Requirement: Obtain Pass Grade in GCE O-Level subjects including at least B4 for English (or IELTS overall band score 6.5 and above or equivalent) and 2 other subjects or equivalent
- Applicants who do not meet the minimum requirements may still apply and will be considered based on: At least 1 year working experience in any industry; and/or Oral interview or evaluation test by Singapore Media Academy to determine suitability for the course
- Applicants may be called for interview at the discretion of Singapore Media Academy