Customer Loyalty and Retention Strategy Formulation (Synchronous and Asynchronous E-learning)
About This Course
At the end of this module Customer Loyalty and Retention Strategy Formulation, participants will be equipped with the knowledge and skills to manage customer loyalty and retention and evaluate
customer relationship information to measure effectiveness of programmes.
On completion of the training, the participants should have the knowledge and application skills required to plan and support the organisations customer loyalty strategies to improve customer acquisition and retention for business continuity.
What You'll Learn
• TLO 1: Establish the key components of Customer Loyalty Strategies
• TLO2: Develop strategies for customer acquisition and retention
• TLO3: Understand organisation’s policies, procedures and guidelines addressing customer loyalty
• TLO4: Refine workflow processes and SOPs for service delivery
• TLO5: Manage and monitor Loyalty Program Success.
Entry Requirements
The basic entry requirements will ensure that learning is pitched at a correct level:
- Basic requirement is Minimum “O” Level and be able to read, listen, speak and write English as a proficiency level of the Employability skills workforce skills qualification (ES WSQ LV6) workplace Literacy
- Minimum work experience for at least 3-5 years or have prior experience in leading and managing people
- Participants who are Sole Proprietors having their own businesses
- Age Group: 25 years and above