WSQ Google Analytics – level 3
Training Provider: GENETIC COMPUTER SCHOOL PTE LTD
Course Reference: TGS-2020504212
S$260
Original: S$520
Save S$260
About This Course
This module WSQ Google Analytics – level 3 - is designed to train the learners on how to gather data through their website and analyse the data to gain insights of potential customers. Learners will learn how to dig into Google Analytics data to understand users and how users is interacting with the website contents.
What You'll Learn
Learning Objectives:
• LO1: Create website sitemap and landing page that most align to an organisation’s product and services.
• LO2: Select data analytics tools and install website tags to gather data on a website.
• LO3: Select data metrics based on organisation’s measurement strategy and perform measurement efforts.
• LO4: Perform analytics activities (such as customer segmentation, predictive modelling, contextual targeting, churn analysis, income growth and cost optimization).
• LO5: Create dashboards and custom reports on customer activities and behaviours across digital platforms.
• LO6: Create and execute goals based on budgeted metrics and regularly review performance.
• LO7: Prepare reports and report on effectiveness of data-driven analytics tools and technologies deployed, and key analytics findings, trends and consumer insights.
Course Content:
Section 1: Organisation Web Structure - Organisation Web Strategy, Content for Product and Services, Hypothesis Addressing Business Objectives
Section 2: Web Analytic Tools - Technology in Analytics Tools, Technology Trend in Google Analytics, Tracking Tag
Section 3: Data and Reports - Data Analytics Measurement Strategy, Report Format,
Dimensions and Metrics
Section 4: Segmentation and Tracking - System and Custom Segment, Analysing Growth and Churn, Linking Google Products
Section 5: Consumer Behaviour and Customization - Dashboard and Custom Reports, Review Consumer Behaviour Data, Analysis of Consumer Behavioural Activities Flow
Section 6: Conversion - Activity and Budget, Execute Goals and Funnel
Section 7: Insights and Action - Evaluating Effectiveness of Data Analytics Tools, Review Relevance of Report and Data, Action Points for Decision Making
• LO1: Create website sitemap and landing page that most align to an organisation’s product and services.
• LO2: Select data analytics tools and install website tags to gather data on a website.
• LO3: Select data metrics based on organisation’s measurement strategy and perform measurement efforts.
• LO4: Perform analytics activities (such as customer segmentation, predictive modelling, contextual targeting, churn analysis, income growth and cost optimization).
• LO5: Create dashboards and custom reports on customer activities and behaviours across digital platforms.
• LO6: Create and execute goals based on budgeted metrics and regularly review performance.
• LO7: Prepare reports and report on effectiveness of data-driven analytics tools and technologies deployed, and key analytics findings, trends and consumer insights.
Course Content:
Section 1: Organisation Web Structure - Organisation Web Strategy, Content for Product and Services, Hypothesis Addressing Business Objectives
Section 2: Web Analytic Tools - Technology in Analytics Tools, Technology Trend in Google Analytics, Tracking Tag
Section 3: Data and Reports - Data Analytics Measurement Strategy, Report Format,
Dimensions and Metrics
Section 4: Segmentation and Tracking - System and Custom Segment, Analysing Growth and Churn, Linking Google Products
Section 5: Consumer Behaviour and Customization - Dashboard and Custom Reports, Review Consumer Behaviour Data, Analysis of Consumer Behavioural Activities Flow
Section 6: Conversion - Activity and Budget, Execute Goals and Funnel
Section 7: Insights and Action - Evaluating Effectiveness of Data Analytics Tools, Review Relevance of Report and Data, Action Points for Decision Making
Entry Requirements
• Speak, listen and read English at a proficiency level not lower than the WPL Level 5, and manipulate numbers at a not lower than the
WPN Level 5
• Minimal education qualification is GCE ‘O’ Level, GCE ‘N’ Level or ITE certificate
• A minimum of one year of employment experience (preferably in sales and marketing)
• Internet and social media savvy (in personal use)
Course Details
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