Grow Your Reach with a Personal Brand Video (for Tourist Guides)
About This Course
The course introduces participants to concepts, principles and importance of personal branding so that participants can take an introspective look at their strengths and specialized areas to develop a personal brand for themselves. It also familiarizes participants to popular social media platforms and equips them with basic videography skills on a mobile phone.
A personal brand statement and story would then enable the participants to stand out from the crowd and reach out to specific market segments for business. With the videography skills that they learn from the course, participants will have to film a short 1-min video of themselves conducting their trade. The video would be uploaded onto popular social media platforms to enhance participants’ online presence and reach in the market.
What You'll Learn
2. Identify a personal brand statement 3.Introduction to popular online platforms and videos
4. Learn important tips on videography with mobile phones 5. Hands-on practice session 6. Acquire the techniques of video editing/captioning
7. Refine your personal brand statement
8. Learn to make a storyboard/script for your brand video 9. Create a 1-min personal brand video
Online Consult 1-min personal brand video to be posted on social media platforms for one-on-one online critique and discussion (within 1 week)