Marketing Analytics
Training Provider: NATIONAL UNIVERSITY OF SINGAPORE
Course Reference: TGS-2020504740
S$1,620
Original: S$5,400
Save S$3,780
About This Course
As advances in technology transform the very nature of marketing, there has never been greater need for marketers to learn the use analytics.This module imparts the required knowledge and experience of marketing analytics through experiential learning, lectures, coaching, and case studies.
What You'll Learn
This course combines theory with practice, linking the classroom with the consumer marketing workplace. It employs Destiny©, a business simulator that mirrors the buying behaviour of consumers, to give participants the unique experience of running a virtual organization. Based on established analytic techniques and research methodologies that leading consumer marketing firms regularly use, the module is designed to train marketing professionals in the application of market intelligence, analytic techniques and research practices, for taking day-to-day marketing decisions, and developing and executing marketing strategies.
Course Details
Back to All Courses
Note: To apply for this course, visit or contact the training provider directly.
More Courses from NATIONAL UNIVERSITY OF SINGAPORE
Objectives:
At the end of the programme, participants are expected to achieve the following objecti...
In Singapore’s dynamic business and governance spheres, senior executives & government leaders mus...
The programme is designed to transform educators into impactful leaders equipped to navigate the com...