Master of Science (Marketing Analytics and Insights)
About This Course
The Master of Science in Marketing Analytics and Insights programme is designed to groom recent graduates to meet the growing demand for data analysts across the industries to address marketing-related issues � predicting demand and trend, understanding consumer preferences and behavioural patterns, creating new product concepts and developing product portfolios, making pricing and promotions decisions, and formulating distribution networks. Disruptive innovations bring significant challenges to traditional and existing businesses, creating opportunities for growth and expansion. Our curriculum is rooted in a solid theoretical foundation and complemented with experiential learning to connect students seamlessly with business practices for the future economy.
What You'll Learn
SEMESTER 1
3 Core Modules:
- Big Data in Marketing
- Marketing Research
- Digital Marketing
2 Elective Modules chosen from modules offered by these departments:
- Department of Marketing
- MSc in Management Programme
- NUS Business School PhD Programme
SEMESTER 2
2 Core Modules:
- Consumer Insights
- Market Analytics Communication and Visualisation
2 Elective Modules chosen from modules offered by these departments:
- Department of Marketing
- MSc in Management Programme
- NUS Business School PhD Programme
EXPERIENTIAL LEARNING
This is an internship or a Marketing Analytics Project that can be completed anywhere in the world. This component can be completed in three or six months. These internships and projects are primarily self-sourced.
Entry Requirements
1. Bachelor's degree in any discipline
2. English Language Proficiency (IELTS or TOEFL) - not required if English is Mother Tongue or medium of instruction of undergraduate programme
3. Admission Interviews (conducted for shortlisted candidates only)
Please see programme website for more information.