Social Media - Public Relations, Ethics and Crisis Management
About This Course
This course provides participants with the fundamentals of public relations on social media. While social media has given users the freedom to express and converse, it also allowed companies to directly communicate and engage their audiences and customers. At the same time, the risk of various types of social media crises has increased. In addition, social media has changed some fundamental ways marketing and public relations should be conducted, the way customers can and should be engaged, managed and nurtured. Besides teaching the new paradigm of marketing and public relations, the unit covers issues of ethics in social media and ways to manage crisis on social media.
What You'll Learn
- Introduction to public relations; How web has changed the rules of marketing and public relations; Types of situational crisis
- Rules of engagement: How to engage customers and audiences; Ways to nurture brand champions
- Issues management: Pitfalls and “Do-Not”s on social media
- Ethics management: Considering issues on ethics when planning and designing strategies on social media; Online marketing; Social media outreach
- Crisis management: Being prepared for social media crises; averting and managing social media crises
Entry Requirements
- Minimum Age: 18
- Academic Requirement: Obtain Pass Grade in GCE O-Level subjects including at least B4 for English (or IELTS overall band score 6.5 and above or equivalent) and 2 other subjects or equivalent
- Applicants who do not meet the minimum requirements may still apply and will be considered based on: At least 1 year working experience in any industry; and/or Oral interview or evaluation test by Singapore Media Academy to determine suitability for the course
- Applicants may be called for interview at the discretion of Singapore Media Academy