Write and Edit Copy for Interactive Media Projects (Classroom and Synchronous E-Learning)
About This Course
To reach out to a growing market with increasing demand, the content for online and mobile marketing platforms has to be customised to attract your target audience.
In this course, you will learn to identify the unique aspects of the communication medium or platform to be deployed to write and edit copy accordingly.
What You'll Learn
- Identify the purpose and target audience of the interactive media project to determine the approach to be adopted to write the interactive copy
- Identify the unique aspects of the communication medium or platform to be deployed to write and edit copy accordingly
- Apply the principles of grammar when writing the copy to facilitate communication in the language used
- Layout the text-based content in the copy to present information to the user / reader in an organised manner
- Understand search engine optimisation techniques to match the relevancy of the copy with the search query of the Internet user
- Write and edit text for interactive projects to make content more accessible to the reader or user of specific platform
- Learn about legal implications that may arise from presenting the wrong information
Entry Requirements
- Minimum Age: 18
- Academic Requirement: Obtain Pass Grade in GCE O-Level subjects including at least B4 for English (or IELTS overall band score 6.5 and above or equivalent) and 2 other subjects or equivalent
- Applicants who do not meet the minimum requirements may still apply and will be considered based on: At least 1 year working experience in any industry; and/or Oral interview or evaluation test by Singapore Media Academy to determine suitability for the course
- Applicants may be called for interview at the discretion of Singapore Media Academy