Manage IP at a Strategic Level
About This Course
Intellectual property protection is critical to fostering innovation. Without the protection of ideas, businesses and individuals would not reap the full benefits of their inventions and would focus less on research and development. This is particularly important in the media industry as creative ideas and artists need to be protected against not getting full compensation for their creations, which would lead to the suffering of their cultural vitality.
This course teaches participants how to manage intellectual property (IP) at a strategic level. It covers education on the basic definitions of IP-related terms and identifies key IP assets that align with business strategies. The unit also includes understanding appropriate legal measures to protect IP where applicable and appropriate, incorporating IP into business strategies, and defining internal policies and processes to manage IP.
What You'll Learn
- Understand role of IP in building value, in the context of a business plan
- Understand appropriate legal measures to manage and protect IP where applicable and appropriate
Understand costs and terms of conditions for sale or licensing of IP, management and creation costs of IP
- Identify internal policies and processes to provide appropriate level of control, ownership, disclosure, or protection of IP
- Define internal policies and processes to manage IP
Entry Requirements
- Minimum Age: 18
- Academic Requirement: Obtain Pass Grade in GCE O-Level subjects including at least B4 for English (or IELTS overall band score 6.5 and above or equivalent) and 2 other subjects or equivalent
- Applicants who do not meet the minimum requirements may still apply and will be considered based on: At least 1 year working experience in any industry; and/or Oral interview or evaluation test by Singapore Media Academy to determine suitability for the course
- Applicants may be called for interview at the discretion of Singapore Media Academy