Professional Business Writing (Advanced)
Training Provider: IMPACT MANAGEMENT SEMINARS PTE LTD
Course Reference: TGS-2020513815
S$250
Original: S$500
Save S$250
About This Course
Course to equip participants with the skills and knowledge to:
- apply business writing principles to ensure clear language and logical structure
- use customer-centric style to engage with readers
- craft a message in a tone suited to the purpose
- create professionally-written message to project a positive image and identity of the company
What You'll Learn
- Apply Business Writing Principles - identify and correct common errors - write with empathy - choice of words
- Customer-centric Style in Business Writing - importance of goodwill and relationship - techniques to engage the reader
- Effective Reader-focussed Statements - positive phrasing - bias-free language - tone traps - personalising message - sentence emphasis - empathetic statements
- Apply Corporate Style Guide - format - corporate identity
- Crafting a Message in a Tone Suited to the Purpose - structuring a polite request - saying 'No' politely - demonstrating sincerity - checking for excessive courtesy
- Review Message for Appropriateness - flow of ideas - level of formality - grammatical consistency - tone suitability
- Customer-centric Style in Business Writing - importance of goodwill and relationship - techniques to engage the reader
- Effective Reader-focussed Statements - positive phrasing - bias-free language - tone traps - personalising message - sentence emphasis - empathetic statements
- Apply Corporate Style Guide - format - corporate identity
- Crafting a Message in a Tone Suited to the Purpose - structuring a polite request - saying 'No' politely - demonstrating sincerity - checking for excessive courtesy
- Review Message for Appropriateness - flow of ideas - level of formality - grammatical consistency - tone suitability
Entry Requirements
- able to speak, read, and write at a proficiency level of ES WPLN Level 3 or equivalent
- attitudes that include: a sense of responsibility, able to organise and multi-task, being warm, friendly, and helpful, being passionate in performing work activities
- general work experience of six months
Course Details
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