Podcasting for Marketing: How Do You Launch and Grow Your Podcast

In this interactive workshop, we’ll explore the business of podcasting. From a look at the production side to the marketing side, you’ll learn what it will take to produce your own podcast, identify the content that’s best for your specific goals, market your content to start to build an audience of loyal listeners and measure the ROI of your show. You will leave the workshop with your first recorded and edited podcast episode.

The podcast industry is growing fast; the industry generated an estimated $479.1 million in revenue in 2018 and is expected to produce more than $1 billion by 2021, according to a new report from the Interactive Advertising Bureau Research has shown that podcasting is growing all over the world, with an average of 32 million people listening to a podcast every month. The average podcast listener stays connected for 22 minutes on average. This is why including podcasting as part of a long form content marketing strategy is so powerful. We have the opportunity to build a deep, rich relationship with our target audience. In the age of covid-19, podcasting has become more popular than ever, with brands, media companies, government organisations and individual creators coming onboard podcasting and making it an integral part of their branding and marketing purposes.

Podcasts, and the audience for it, are growing exponentially. Many businesses are now utilizing podcasting to increase their brand awareness and integrating it as part of their marketing process. With lifestyle on-the-go, podcasting enables companies and brands tell their story anywhere at any time, which helps to establish authority in your industry and create brand loyalty along the way.

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