Generative AI for Social Media Marketing
About This Course
Are you ready to supercharge your brand's online presence? Dive into the world of Social Media Marketing with Instagram, where you'll uncover the secrets to boosting your brand's visibility and engagement on this popular platform. In this comprehensive course, we'll equip you with the knowledge and skills to harness the full potential of Instagram for your business. From crafting compelling content to creating effective advertising campaigns, our expert instructors will guide you through every aspect of Instagram marketing.
By the end of this course, you'll be able to develop a winning social media strategy tailored specifically to Instagram's unique features. You'll learn how to captivate your audience, gain more followers, and convert them into loyal customers. Plus, with up to 70% WSQ funding subsidy available, this is an opportunity you can't afford to miss. Join us today and take your brand's Instagram presence to the next level!
What You'll Learn
- develop a plan and objectives for social marketing campaign
- evaluate social market opportunities and the feasibility of various social media platforms
- create a Instagram social media campaign and monitor its outcome.
- evaluate the usage of Instagram campaigns and its impact on the organization
Course Outline:
Topic 1 Plan a Instagram Social Media Marketing Campaign
Overview of Instagram Social Media platform
Examples of Instagram Advertisements
Map Out Customer Journey Using Customer Personas Tools
Competitive and Audience Analysis Using Instagram Audience Insights
Develop a Instagram Social Marketing Plan
Topic 2 Evaluate Social Media Marketing Opportunities and Platforms
Social media competitive and audience evaluation using Audience Insight
Feasibility and comparison of Using various social media platforms
Advantages of using Instagram social media platform
Topic 3 Create a Instagram Social Media Marketing Campaign
Market penetration potential of Instagram in the local context
Create Instagram photos and videos posts
Using hashtag and location
Anatomy of Instagram Ads campaign structure
Privacy and Copyright Considerations
Topic 4: Evaluate Instagram Social Media Marketing Performance
Create and install Pixel to collect performance data
Understand key social media performance and advertising ROI metrics
Set up custom and automated reporting
Manage consumer reviews and user-generated content
Audience, budget, scheduling and placement Optimization
Tools for social media scheduling
Retargeting strategies
Entry Requirements
Knowledge and Skills
• Able to operate using computer functions
• Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)
Attitude
• Positive Learning Attitude
• Enthusiastic Learner
Experience
• Minimum of 1 year of working experience.