Search Engine Optimisation Essential
About This Course
By the end of this course, learners will be able to:
• Manage Search Engine Ranking.
• Implement Search Engine Methods of assessing SEO.
• Determine organisation’s SEO strategies.
• Manage keyword research in alignment with SEO strategies.
• Provide SEO recommendations to elements and structure of websites and web pages.
• Optimise content creation by partnering with editorial and marketing teams.
• Apply the social network media for SEO.
• Evaluate and interpret the internet marketing strategies of a website.
• Monitor web analytics dashboards and reports on SEO strategies.
• Identify the processes involved in managing search results.
• Evaluate search performance across channels to improve rankings.
What You'll Learn
2. Determine SEO strategies
3. Research and create SEO keywords
4. Examine On-Page SEO
5. Optimise SEO content creation
6. Apply social media for Off-Page SEO
7. Evaluate internet marketing strategies
8. Monitor and track web analytics dashboard
9. Evaluate and manage search performance
Entry Requirements
• Be able to operate a personal desktop computer.
• Be able to listen and speak English at a proficiency level equivalent to the Employability Skills Workforce Skills Qualifications (“ES WSQ”) Workplace Literacy (“WPL”) level 5.
• Be able to read and write English at a proficiency level equivalent to ES WSQ WPL level 5.
• Be able to manipulate numbers at a proficiency level equivalent to ES WSQ Workplace Numeracy (“WPN”) level 5.