Specialist Diploma in Applied Psychology (Behavioural Insights)

About This Course

Upon graduating from the course, graduates should be able to:
-Demonstrate an appreciation of the role of psychology in Behavioural Insights and its value to the design, delivery and implementation of public policy and business strategies.
-Apply frameworks in Behavioural Insights to identify and nudge behaviours across domains such as social service, public service, health, education, sustainability or consumer behaviour.
-Adopt best practices in the collection, analysis and interpretation of qualitative and quantitative data to understand the triggers and causes of behaviours in different environments and to evaluate effectiveness of solutions designed to nudge behaviours.
-Apply the psychological perspectives of human factors and user experience to optimise the design and development of policies, products & services and work processes.