Specialist Diploma in MICE & Events Management

About This Course

The aim of the Specialist Diploma in MICE & Events Management is to equip students with the knowledge and skills to:
a) Apply strategies, skills and services related to the hosting of MICE-related events in the hospitality sector.
b) Apply an operations framework for fairs, exhibitions and events.
c) Develop compelling content and differentiated experiences for the MICE and events sector.
d) Attract and manage a portfolio of sponsors to achieve event outcomes.
e) Manage projects using a project management framework.
f) Apply concepts of revenue management in MICE/events, tourism and travel operations.
g) Use of digital media as a marketing platform in consumer engagement and to achieve marketing objectives.