Modular Certificate in Digital Marketing - Part of Part-time Diploma in Business Practice (Administration & Management) (DBAM2)
About This Course
The course is designed for any learner who is keen to:
•acquire working knowledge on people & culture, entrepreneurial and digital marketing strategies, and accounting & finance;
•appreciate fundamental concepts in service operations management, law & governance, business communications, and user-centred design in business;
•apply knowledge, techniques and skills learned from business statistics & applications, emerging practices in business, business analytics, international business & economics to plan, administer, manage and improve business operations;
•consider business concepts in sustainability, international trade and supply chain management to meet organisational goals;
•re-think business processes to adopt disruptive models of businesses through digitalisation;
•develop critical core skills, particularly creative thinking, self-management and influence which are essential for supporting business transformation; and
•demonstrate greater confidence, resourcefulness and a more enquiring, enterprising and quality-focused mindset
•be more equipped for further education and career advancement, with a mindset of independent life-long learning.
What You'll Learn
•Marketing in the Digital Age (60hrs)
•Digital Marketing Strategies (60hrs)
•Digital Media – Metrics & Strategies (60hrs)
Entry Requirements
The following GCE ‘O’ Level grades and with at least 1 year of relevant work experience:
– English Language (Grade 1-6)
– Mathematics (Grade 1-6)
– One other subject (Grade 1-6)
OR NITEC with GPA >= 3.5
OR NITEC with GPA >= 3.0 and with at least 1 year of relevant work experience
OR Higher NITEC with GPA >= 2.0
OR Higher NITEC with GPA >= 1.5 and with at least 1 year of relevant work experience
OR NITEC in Technology or Services with GPA >= 3.5 and with at least 1 year of relevant working experience
OR Higher NITEC in Technology or Services with GPA >=2.0 and with at least 1 year of relevant working experience
OR relevant WSQ Advanced Certificate (or higher) and Level 6 WSQ Workplace Literacy SOA and Workplace Numeracy SOA and with at least 1 year of relevant working experience
OR applicants with at least 2 years of relevant working experience may apply for the course