Advanced Certificate in Digital Transformation in Marketing Module 4: Consumer-centric Innovation (Synchronous E-learning)
Training Provider: SINGAPORE MANAGEMENT UNIVERSITY
Course Reference: TGS-2021006130
S$600
Original: S$2,000
Save S$1,400
About This Course
At the end of the 2-day module, participants will be able to:
• Understand the importance of connecting with our customers in the digital age
• Learn about digital-first innovation models
• Understand the characteristics of consumer-centric businesses
What You'll Learn
Innovation is critical for organisational growth, and adding value to the firm and its stakeholders. This module aims to introduce participants to the topic of innovation. It will discuss the intricacies of innovation, and the challenges faced by managers in this area for the purpose of understanding how innovation can be fostered. Active participation in this course will provide participants the opportunity to gain practical, real world experience in the application of related Design Thinking tools and approaches. In addition, this module will help participants to further develop skills in communicating ideas, making recommendations, or delivering solutions. The module encourages participants to think differently, so that they can become active leaders in generating positive change through innovation.
Course Details
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Note: To apply for this course, visit or contact the training provider directly.
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