Advanced Certificate in Digital Transformation in Marketing Module 5: Advertising Analytics - How to Measure Success (Synchronous E-learning)
Training Provider: SINGAPORE MANAGEMENT UNIVERSITY
Course Reference: TGS-2021006132
S$600
Original: S$2,000
Save S$1,400
About This Course
At the end of the 2-day module, participants will be able to:
• Explain the concept of digital business and its relationship to broader marketing strategies
• Explain the different types of data and approaches to analysis
• Analyse website data and integrate them with market information
• Identify relevant consumer behaviour through website analytics
• Communicate data insights effectively
What You'll Learn
This module explores the impact of the Internet, digital and social media, and emerging technological innovations on the marketing of goods and services. It examines consumer response to these innovations and factors that lead to the adoption of these new technologies. In today’s data-rich environment, big data analytics, and information technology have increased the effectiveness of advertising dramatically.
Course Details
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