Social Media Branding (SMB)

Social Media has become part of everyday life in Singapore with 4 in 5 Singaporeans using Social Media and 3 out 4 of Singaporeans on Facebook. It is inevitable that businesses must expand to use the internet and social media to engage consumers young and old. Social media remains the top digital marketing channel to create awareness of products to consumers and may use it as a way to brand and push out their products to the general public. Regardless if it a big corporation or an entrepreneur looking to push out his/her first line of baked goods, social media is the easiest, fastest and lowest barrier of entry digital marketing channel and the best to conduct branding, marketing or public relations.

This is a 16hr course that will provide learners with a blueprint to the world of social media allowing them to identify which social media channels to choose and embrace the social media landscape.
Learners will learn to use both computers/laptops and their smartphones to curate media, design social media post and monitor and evaluate their campaign effectiveness.
This will cover the areas of branding, marketing and public relations via social media to help their business build awareness, loyalty and sales.

Target Sector(s):
• Home-Bakers
• Professional Bakers and Bakery Owners
• Small Business Owners

2 Years Target Headcount:
• 1,548

SOA for the course:
Sales and Marketing; Brand Management level 3 (ICT-SNM-3002-1.1)

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