Marketing Principles (in MC in Business Environment & Marketing in Part-time Diploma in Business Practice (Business Administration))
About This Course
This subject provides an introduction to marketing concepts and practices. It covers the marketing process and tools including product, pricing, distribution, and promotion. An integrated approach will be employed to develop a range of skills such as strategic thinking, presentation, and personal selling which are needed to sense, serve and satisfy customer needs.
What You'll Learn
Entry Requirements
‘O’ Levels
At least 3 ‘O’ Level passes in the following subjects:
English Language (EL1 or EL2) Grade 1 – 7
Any mathematics subject Grade 1 – 6
Any other subject Grade 1 – 6
and 1 year of relevant working experience OR
Higher Nitec
GPA ≥ 2.0 OR
GPA ≥ 1.5 and 1 year of relevant working experience OR
Nitec
GPA ≥ 3.5 OR
GPA ≥ 3.0 and 1 year of relevant working experience OR
Higher Nitec in Technology/Services
GPA ≥ 2.0 and 1 year of relevant working experience OR
Nitec in Technology/Services
GPA ≥ 3.5 and 1 year of relevant working experience OR
WSQ Qualification
Relevant WSQ Qualification with 1 year of relevant working experience and WSQ Workplace Literacy Statement of Attainment (SOA)(Level 6) AND Workplace Numeracy Statement of Attainment (SOA)(Level 6)
Without relevant academic qualifications
At least 2 years of relevant working experience