Social Media Listening and Analytics (Classroom & Asynchronous e-learning)
About This Course
This social media listening course provides digital marketers with awareness of social media listening, knowledge of different analytic tools for Big Data from social interactions, as well as, experience of developing insights from their social media activities. Additionally, this course equips participants with the knowledge and skills to investigate existing business operational data to continually develop innovative marketing insights and new solutions for marketing decisions. Students will be exposed to various data modeling techniques using real-life business data that will allow them to provide useful predictions such as pricing, consumer trend analysis, and the likes. This course systematically introduces the process of developing a strong business analytic case starting from exploring the data context to finally obtaining the explanatory or predictive results, especially in the context of social media.
What You'll Learn
2. Develop competitive and branding insights from social data
3. Process the collected data - primarily structured - using methods involving supervised learning to derive insights about the sources and people who generated that data.
4. Analyze unstructured data - primarily textual comments - for sentiments expressed in them.
5. To understand the application of business analytics tools for marketing
6. To develop proficiency in the use and comprehension of the common tools available for data analytics.
Entry Requirements
Working professionals in related industry