Customer Engagement (in PDC in Digital Marketing & Communication in Specialist Diploma in Digital Marketing & Communication Management)

Training Provider: Temasek Polytechnic
Course Reference: TGS-2021008647
S$1,071

About This Course

This subject focuses on understanding consumer online behaviour and using the different digital marketing and social media tools to engage consumer so as to attract, retain, and create strong relationships. Participants will learn to map customer journey and the strategies company use to engage consumer on the various digital & social media platforms.

What You'll Learn

The skillsets acquired will enhance your employability in a wide range of companies within the Consumer Business and Content & Media industries defined by EDB.

Entry Requirements

At least a Polytechnic diploma.

Holders of other equivalent academic qualifications will be considered on a case-by-case basis.

Course Details

Duration 30 hours
Language English
Training Commitment Part Time
Total Enrolled New course
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