Power of Branding (Classroom and Asynchronous e-learning)
About This Course
The brands that a firm has invested in and developed over time are typically their most valuable assets. Product designs, manufacturing processes and other business processes may be easily copied, but a strong brand cannot be easily reproduced. Many Asian firms are investing in building a strong brand, evident from the number of branding awards, such as the Singapore Promising Brand Award, being handed out in recent years. This course highlights the growing importance of branding and equips aspiring business leaders with practical knowledge to manage brands and enhance their brand value in the market.
As this micro-credential course is only offered in the FlexiMasters in Strategic Marketing for Business Growth programme, learners are required to enrol into the programme and complete all required courses within this programme.
What You'll Learn
1. Execute and implement the different types of branding strategies and factors affecting consumers’ reactions to these strategies.
2. Describe how to build a strong brand and explain how to grow it over time.
Entry Requirements
While no pre-requisites are needed to enrol in the course, learners without qualifications in Marketing or in closely related fields, may find the course contents challenging.