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Social Media Management – Mandarin (Synchronous e-learning)

Training Provider: SINGAPORE CHINESE CHAMBER INSTITUTE OF BUSINESS

Course Reference: TGS-2021008801

S$350

Original: S$700

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About This Course

Upon completion of the course, the learners will be able to

• Structure Social Media Management strategies aimed at targeted customers’ profile
• Engage customers to gain customer acquisition, engagement, loyalty and conversion via social media platforms.
• Define metrics and accurately analyse performance of social media management campaigns
• Identify opportunities for the improvement of the various social media management campaigns

What You'll Learn

The aim of the course is to equip the professionals, managers and executives (PMEs) who are currently working or those intending to make a career switch to the Retail industry, with in depth knowledge and skills in the mechanics and techniques to manage the various social media platforms, review and analyse the effectiveness of the performance of social media platforms as well as to continuous monitoring and improve the social media management strategies.

Entry Requirements

1) Age 21 years or above and have at least 2 years of work experience in supervisory or leadership position.

2) Able to speak, listen, read and write Chinese at a proficiency level not lower than GCE ‘N’ or Hanban BCT (A) score not lower than 241 or BCT (B) score of not lower than 121.