Communications Channel Management – Mandarin (Synchronous e-learning)
Training Provider: SINGAPORE CHINESE CHAMBER INSTITUTE OF BUSINESS
Course Reference: TGS-2021008803
S$350
Original: S$700
Save S$350
About This Course
Upon completion of the course, the learners will be able to
• Prepare communications channel management plans to be aligned with brand and marketing activities
• Execute communications plan using negotiation and appropriate identification, selection and management of distribution channel structures
• Assess communication channels and their effectiveness
• Communicate to stakeholders regarding channels’ effectiveness
What You'll Learn
The aim of the course is to equip the professionals, managers and executives (PMEs) who are currently working or those intending to make a career switch to the Retail industry, with in depth knowledge and skills to design communications channel management plans align with brand and marketing activities, identify, select and manage distribution channel structures, as well as evaluate and communicate the effectiveness of communication channels to relevant stakeholders.
Entry Requirements
1) Age 21 years or above and have at least 2 years of work experience in supervisory or leadership position.
2) Able to speak, listen, read and write Chinese at a proficiency level not lower than GCE ‘N’ or Hanban BCT (A) score not lower than 241 or BCT (B) score of not lower than 121.
Course Details
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