Uncovering Consumer Insights (Classroom and Asynchronous e-learning)
About This Course
This course helps learners understand consumer behaviour and how to derive valuable consumer insights for effective business decisions. Learners will explore the psychology of how consumers make purchase decisions, specifically how they think, feel, and choose between different brands, products, or services. Learners will also understand the influence of social and cultural environments, such as friends, family, and culture, on consumption patterns. They will explore how marketers can adapt or improve their campaigns/strategies to influence target audiences more effectively.
As this micro-credential course is only offered in the FlexiMasters in Strategic Marketing for Business Growth programme, learners are required to enrol into the programme and complete all required courses within this programme.
What You'll Learn
1. Use the key consumer behaviour concepts and frameworks to build a deep understanding of consumers.
2. Leverage consumer insights to improve marketing strategies and address marketing problems.
Entry Requirements
While no pre-requisites are needed to enrol in the course, learners without qualifications in Marketing or in closely related fields, may find the course contents challenging.