goMR (Market Research)

Training Provider: Republic Polytechnic
Course Reference: TGS-2021009828
S$600
Original: S$2,000
Save S$1,400

About This Course

1. Complete identified research project outcomes with experts’ guidance and facilitation
2. Apply qualitative and quantitative research tools to gather market insights
3. Build company’s market research capacity and capabilities.

What You'll Learn

goMR (Market Research) is designed to help organisations embrace the use of technology to gain consumer and digital marketing insights such as marketing campaign effectiveness, product concepts, or users experience.

You will get to engage in a hands-on learning experience where you will learn how to use data to generate useful insights, enabling businesses to remain competitive and thrive in the digital economy.

The course is conducted in two phases:
• Phase 1: You will attend a two-day workshop, which will cover the design and use of research technology to gain consumer insights.

• Phase 2: Over four half-days, you will get to apply the concepts learnt during the course. A consultant advisor will also provide you advice that is specific to your business needs.

Entry Requirements

GCE N-levels

Course Details

Duration 32 hours
Language English
Training Commitment Not specified
Total Enrolled 41 students
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