Value Creation Through Effective Marketing (Classroom and Asynchronous e-learning)
About This Course
This course equips learners with core marketing fundamentals—perfect for beginners and a valuable refresher for seasoned marketers. Learners will explore current ideas, such as customer experience and digital transformation, relevant to the marketing discipline. This course highlights marketing’s role in value creation across all functions in today’s fast-evolving digital economy. This includes roles that have a cross-functional need to implement marketing strategies for business growth.
As this micro-credential course is only offered in the FlexiMasters in Strategic Marketing for Business Growth programme, learners are required to enrol into the programme and complete all required courses within this programme.
What You'll Learn
1. Analyse the market environment.
2. Draw market insights from the analysis.
3. Design optimal marketing strategies and tactics to create value.
Entry Requirements
While no pre-requisites are needed to enrol in the course, learners without qualifications in Marketing or in closely related fields, may find the course contents challenging.