Fundamentals of Digital Media Engagement
Training Provider: Republic Polytechnic
Course Reference: TGS-2021010087
S$321
Original: S$1,071
Save S$750
About This Course
The topics covered in this module include websites and social networking platforms, desigining an audience-friendly interface for websites and mobile sites, online advertising and viral marketing campaigns, as well as basic web and social media analytics.
What You'll Learn
Digital technologies heavily influence the operations of the media industry. Media professionals must have a critical understanding of how these digital tools are consumed and can be used in communication work. Through hands on activities, students will learn technical skills and approaches for working with raw information related to digital technology across a range of topic areas. The module recognises that students taking this module may have already been exposed to many of these tools. However, it aims to develop a deeper understanding of the thinking process that prefaces the product that students create.
The topics covered in this module include websites and social networking platforms, desigining an audience-friendly interface for websites and mobile sites, online advertising and viral marketing campaigns, as well as basic web and social media analytics.
Micro-learning resources will be used in this module to deliver the lessons in bite-sized content for learners to studyand consume at their own time and convenience.
The topics covered in this module include websites and social networking platforms, desigining an audience-friendly interface for websites and mobile sites, online advertising and viral marketing campaigns, as well as basic web and social media analytics.
Micro-learning resources will be used in this module to deliver the lessons in bite-sized content for learners to studyand consume at their own time and convenience.
Entry Requirements
• Applicants should possess at least a local diploma qualification or equivalent from recognised institution.
• Applicants who do not meet the entry requirements may be considered for admission to the course based on evidence of at least 5 years of relevant working experience or supporting evidence of competency readiness. Suitable applicants who are shortlisted will have to go through an interview and/or entrance test.
Course Details
Back to All Courses
Note: To apply for this course, visit or contact the training provider directly.
More Courses from Republic Polytechnic
The application of Computer Vision in object identification and classification is well-established s...
The course equips learners on the skills of qualitative market research such as facilitating focus g...
The course equips learners on the skills of qualitative market research such as facilitating focus g...