Foundation of Digital Media Analytics
About This Course
Topics covered will include introduction to various digital media analytical tools and their purposes, extrapolation and analysing data from various sources, evaluation of sentiment analytics; and decision-making from analytics, such as selecting KPIs and targets for campaigns and business operations, arranging monitoring effectiveness of communication strategies and follow-up actions, as well as assessing long-term targets and actions.
What You'll Learn
Topics covered will include introduction to various digital media analytical tools and their purposes, extrapolation and analysing data from various sources, evaluation of sentiment analytics; and decision-making from analytics, such as selecting KPIs and targets for campaigns and business operations, arranging monitoring effectiveness of communication strategies and follow-up actions, as well as assessing long-term targets and actions.
Entry Requirements
• Applicants should possess at least a local diploma qualification or equivalent from recognised institution.
• Applicants who do not meet the entry requirements may be considered for admission to the course based on evidence of at least 5 years of relevant working experience or supporting evidence of competency readiness. Suitable applicants who are shortlisted will have to go through an interview and/or entrance test.