Social Media and Sentiment Analytics
Training Provider: SINGAPORE UNIVERSITY OF TECHNOLOGY AND DESIGN
Course Reference: TGS-2021010267
S$1,050
Original: S$3,500
Save S$2,450
About This Course
Be aware of the current technologies in communications (from a PR perspective)
Navigate social media approaches, communications and marketing from a holistic standpoint
Evaluate their own (and their company's) Social Media pages on Facebook and Instagram
Optimise social media strategy
Understand Online Reputation Management and its implication
Understand and conduct a Sentiment Analysis
Understand Social Media Analytics and perform basic data analytics and visualisation
What You'll Learn
The fourth industrial revolution and the advancement of Artificial Intelligence (AI) have altered the path of human history. Forward-thinking companies are competing based on their ability to offer relevant marketing content that is tailored to customers’ behaviour, preferences, and context – otherwise what is known as customer-centric care. Using new technology innovations in artificial intelligence helps marketers across all industries to select the most profitable content for each customer, thus delivering the right content at the right time across the most relevant channel or device.
With this background in mind, the learning objectives slated for this course are two-pronged:
Manage their firm’s online reputation in light of new technological advancements.
Better understand and leverage on sentiment analysis to better marketing & communications objectives in a complex world.
With this background in mind, the learning objectives slated for this course are two-pronged:
Manage their firm’s online reputation in light of new technological advancements.
Better understand and leverage on sentiment analysis to better marketing & communications objectives in a complex world.
Course Details
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