Integrated Marketing Communications
Training Provider: SINGAPORE UNIVERSITY OF SOCIAL SCIENCES
Course Reference: TGS-2022012173
S$438
Original: S$1,461
Save S$1,023
About This Course
The purpose of this course is to examine the factors of an effective integrated marketing communication programme, including objective setting, content development, and effect appraisal. The course focuses on content creation and media planning in view of an effective promotional strategy.
What You'll Learn
MKT358 Integrated Marketing Communications integrates traditional advertising, public relations, direct marketing, promotions and new media platforms to apply an optimum mix of media and message strategies to motivate the target audience to make purchase. This course provides students with the knowledge of various methods by which organisations communicate with their markets, as well as an understanding of the analysis and design of integrated marketing communications programmes.
Entry Requirements
Students enrolling in MKT358 should already have a foundation in marketing and should possess one of the following: GCE 'A' level with two passes (prior to 2006); or two H2 passes (from 2006); or local Polytechnic diploma; or an International Baccalaureate (IB) Diploma; or SAT1 scores.
Course Details
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