Sales and Marketing Leadership: A Heuristics Approach (Synchronous E-learning)
Training Provider: SINGAPORE MANAGEMENT UNIVERSITY
Course Reference: TGS-2022013463
S$480
Original: S$1,600
Save S$1,120
About This Course
At the end of the 2-day course, participants will be able to:
- Appreciate how heuristics affect managerial decision making in a data overloaded, digital environment
- Assess how heuristics impact sales and marketing effectiveness
- Maximise the effectiveness of heuristics in digital marketing
- Design effective integrated sales and marketing campaign based on principles of heuristics
- Achieve Sales and Marketing Leadership in your chosen product/service segment through effective application of heuristics
What You'll Learn
Heuristics are simple rules of thumb we use for decision making. These rules can be pre-conceived from our past experiences, emotions etc. and they help us to make decisions quickly. It has been described as a fast and frugal method managers instinctively turn to when making all sorts of business decisions, as they are often time-starved and do not have the luxury to rely on extensive reports and data for fully informed, calculated decisions all the time.
In this 2-day course, we will examine how heuristics can be successfully applied to improve your sales and marketing effectiveness and to create a leadership position for your product/services, especially in this hyper digital, data overloaded world.
In this 2-day course, we will examine how heuristics can be successfully applied to improve your sales and marketing effectiveness and to create a leadership position for your product/services, especially in this hyper digital, data overloaded world.
Entry Requirements
Participants should have at least 2 years of working experience, with interest in improving their sales and marketing function/effectiveness.
Course Details
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