Jumpstart to Digital Media & Programming (Synchronous e-learning)
Training Provider: Ngee Ann Polytechnic
Course Reference: TGS-2022013902
S$384
Original: S$1,280
Save S$896
About This Course
Jumpstart to Digital Media (JUMP) focuses on understanding the usage of different digital approaches and how they are intertwined with each other create wholesome experiences. Participants will learn key concepts in design principles, digital marketing, web programming, search engine optimisation.
The goal is to learn and tap on digital media to enable better digital experiences by getting participants to work on a case study or their brand in an agile and project-based manner.
What You'll Learn
Topics covered are:
Essentials of Web Design & Programming (Topic 1)
- What is Web Design
- Understanding Visual Design & Design Principles
- JumpStart to Web Programming
QuickStart to User Experience (Topic 2)
- UX Process
- Understanding wireframes
- Prototyping
Hands-on with prototyping tools
Work: Designing & Programming your first Site
Creating a Web Site with a Content Management System (CMS) (Topic 3)
- What is a CMS
- The Web Development Cycle
- Utilizing WordPress as a CMS for rapid development
- Fundamentals of WordPress
- Managing a WordPress site
Work: Creating a WordPress Site
Jumpstart Social Media & Brand Identity (Topic 4)
- Social Media Today
- Understanding brands
- The buyer persona
- SMART
- Social Media Identification and setup
Essentials of Search Engine Optimisation (SEO) (Topic 5)
- Principles of SEO
- Organic and Paid Traffic: What's the Difference
- Primer on Keywords Research Analysis
- Understanding web data
- Content Optimisation & Strategy
- SEO Penalties
- QuickStart in improving digital visibility
Fundamentals of Digital Marketing (Topic 6)
- Digital Marketing with Google, Facebook, Instagram
- Importance of Metrics
- Hands on practice: Setup a digital campaign
Essentials of Web Design & Programming (Topic 1)
- What is Web Design
- Understanding Visual Design & Design Principles
- JumpStart to Web Programming
QuickStart to User Experience (Topic 2)
- UX Process
- Understanding wireframes
- Prototyping
Hands-on with prototyping tools
Work: Designing & Programming your first Site
Creating a Web Site with a Content Management System (CMS) (Topic 3)
- What is a CMS
- The Web Development Cycle
- Utilizing WordPress as a CMS for rapid development
- Fundamentals of WordPress
- Managing a WordPress site
Work: Creating a WordPress Site
Jumpstart Social Media & Brand Identity (Topic 4)
- Social Media Today
- Understanding brands
- The buyer persona
- SMART
- Social Media Identification and setup
Essentials of Search Engine Optimisation (SEO) (Topic 5)
- Principles of SEO
- Organic and Paid Traffic: What's the Difference
- Primer on Keywords Research Analysis
- Understanding web data
- Content Optimisation & Strategy
- SEO Penalties
- QuickStart in improving digital visibility
Fundamentals of Digital Marketing (Topic 6)
- Digital Marketing with Google, Facebook, Instagram
- Importance of Metrics
- Hands on practice: Setup a digital campaign
Course Details
Back to All Courses
Note: To apply for this course, visit or contact the training provider directly.
More Courses from Ngee Ann Polytechnic
The AD Penetration Testing module provides a comprehensive exploration of vulnerabilities in network...
This is the core business analysis module of the programme, where learners develop the skills to tra...
The capstone module brings together all skills developed across Modules 1 to 4, challenging learners...